Brand guidelines

These guidelines are designed to assist our partners, collaborators, clients, developers in understanding the appropriate use and display of our trademarks in their projects and communications.

About

At Theoriq, we're building a dynamic meeting place where curious minds converge. The design encapsulates the concept of mutual movement between players in AI and Web3.

To ensure consistency in the implementation of the brand's style and meaning, we recommend not distorting the materials presented on this page.

Logos

The approved orientations are the main horizontal logo with wordmark, single wordmark, and symbol only.

Logos spacing

Ensure clear space around our logo equivalent to its smallest element to avoid clutter. Apply these spacing guidelines uniformly across all platforms for consistent brand presentation.

Don’ts

Use only approved logo versions unmodified.

Color palette

The diversity of AI Agents implies an open color palette and many gradients, but the brand is based on visionary yellow.

Typography

A closed modern grotesque with characteristic arcs and a monospaced font from the Founders family are the brand's signature fonts. In partner materials, they can be replaced by fonts with an open license.

Modular protocol for collaborative AI Agents
Founders Grotesk—brand font
We are writing a new chapter in the evolution of AI
Founders Grotesk Mono—brand font
Modular protocol for collaborative AI Agents
Inter—open source font
We are writing a new chapter in the evolution of AI
Roboto Mono—open source font

Banners

Images for use in partner materials.

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